THE MENU

Design

• A live online gig. In a specially designed environment.
• Not a boring Video-conference with Powerpoint sharing.
• An hour and a half of approaches, real examples, ideas, deep immersion and field visits!
• A half-hour of Q&A.
• In the same classroom spirit, we have always enjoyed.
• NO  Case Studies! NO boring textbook/journal research! NO so-called 'experts'!
• Just the real stuff that is happening out there to you and me...

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From the Series on

The Brand Periodic Table™ enables Brand analysis, Brand Synthesis and Brand Prediction. Its muse is the Periodic Table of Elements from chemistry.

Content

• The customer is an ass.Insanity.
• We experience, first hand, what it is to be an ass when we explore unfamiliar products and services. Despair.
• Explore extreme customer education. How do organizations around the world do it so smartly? Develop algorithms. Hope
• Bring customers up to speed, place them on a pedestal and treat them like royalty. Like they should be. Relief
• Now we weaponize Customer Education. To devastating competitive advantage. War Whoop Here!
• Customer Education – one more element in the Brand Periodic Table installed. Whew!

Accessories

• Custom designed worksheet for notes and your reference
• Specially researched reference articles for your continuing initiatives
• Network with a whole new community that LuckFogics